An effective method for site promotion is becoming more and more common these days. Creating an explainer video for your site can go a long way in capturing the attention of the internet. These videos can be useful in a few ways.
1. It’s not just another web page.
The whole internet is saturated with web pages. It is much easier to get your video noticed by search engines and regular users than it would be to get just another web page on your site out in front. Google has a special search results section for videos. I’m sure the equivalent page rank of those videos is much less than the web pages that surround them in the rankings.

2. If a picture is worth a thousand words…
A video is probably worth 1000 pictures. Seriously, how many times have you given up trying to use a website or program because there was some small part that wasn’t explained well and wasn’t obvious how to use. A simple video can solve this problem and convert potential users into paying customers at a higher rate.

3. Professionalism
A professional looking video can give your service or product the credibility boost it needs to get users to try it out. No one wants to waste their time, and if a user can see your product in action with a video that will create a lot of confidence for them to try your product out.

Startup videos should be on your marketing plan. If you aren’t considering them, chances are one of your competitors will and then you’ll be left behind in their internet dust.