Every self-styled marketing guru will claim they’ve discovered the long sought-after magic bullet of online advertising. One week they’ll swear targeted ads are the future, and the next week motion graphics are all the rage. The truth is, most of these have a great deal in common: The inclusion of video content. In one form or another, shareable video content is ruling the web when it comes to marketing.
This is an “adapt or die” sort of world we’re living in, so here are some things to keep in mind while you and your brand navigate our increasingly video-heavy Internet culture.
Designers know that no matter how eloquent a writer you are sometimes a picture just says it better. Visual data can often translate information better and faster than textual. Today, we are wired to recall what we’ve seen faster than what we’ve read, which makes infographics a great way to deliver your message.
Infographics deliver for a variety of reasons:
Short attention spans are long enough to take in the message from a colorful infographic.
Infographics call attention to information easier than blocks …
The age of mobile marketing is upon us. With mobile users accounting for 30 to 50 percent of online traffic, commercial websites cannot afford to ignore the small screen market. The shift to mobile access led the World Wide Web Consortium (W3C) to recommend that website designers strive to make the same information and services available to users across multiple devices and screen sizes.
Trouble is, your carefully designed website, which looks so beautiful and accessible on a PC monitor, may …
A full-out ideological war broke out in Apple’s design department after Steve Job’s death. On one side were the old-school designers, lead by Job’s disciple Scott Forstall, who felt the company should adhere to Job’s skeuomorphic design vision. On the other side were designers who believed in simpler, “flat style” imagery. When the dust settled, Forstall was fired (although to be fair, other factors may have led to his dismissal) and Craig Federighi, lead designer of the new iOS 7 …
Does Gender Affect Web Design?
Gender, in the world of web design, is a very touchy subject. It’s been suggested that not only do men and women focus on different design elements; we’re also drawn to websites designed by someone of our own gender.
Before we get into this, let’s just accept that any discussion of gender is rife with generalities which may not apply to individuals. However, there’s sufficient evidence to suggest gender does affect web design.
Women tend …
Andy Ellison runs the blog Inside Insides, which has an amazing image collection of produce that has been scanned with an MRI. Andy is a MRI technologist at Boston University Medical School. I encourage you to check his blog again and again as he is continually updating with new and exciting images. Below are a few of my favorites:
With the majority of Internet users having smartphones and using apps, you want to be sure your company has an app as well. Many users prefer using apps to browsing mobile-friendly websites due to less data usage and easier navigation. Mobile apps are actually not as difficult as you might imagine to create, but you should follow some key designing guidelines for a mobile app your customers will want to use.
Use a Wireframe
You’ll first want to make sure you use …
The Latest Trend of Valentine Vector Images on Depositphotos
Valentine day had passed. All of stock photos agencies on the internet had tried their best to use this special occasion to gain better sale. Various kinds of promos, discounts, trials, and etcetera had given to their buyers and potential buyers to keep them shopping in this lovely month.
According to the Weekly Review on their stock photos blog, one of the consistent top keywords (as well as categories) from week to …
I came across the work of Ekaterina Koroleva and really loved her illustrations. They remind me a bit of Egon Schiele, one of my favorite artists. I also like that she uses different materials in her work, like lace. Here is a small sample of her charming work:
When looking at the effectiveness of a website’s marketing campaign, it is important
to look at the conversion rate. This number looks at how many people visit the site, and
choose to do more than casually browse. A successful conversion rate is one in which
an increasing percentage of guests leave their personal contact information, make a
purchase, or perform some other task as desired by the website creators. Understanding
how colors affect people psychologically, and applying that color science to website
design, can significantly improve …